Determinants of Satisfaction on Smartphones Among Students (Malaysia)

A theatre ON THE DETERMINANTS OF triumph ON SMARTPHONES AMONG STUDENTS BY EMMANUEL PANPALAN RESEARCH PROJECT SUBMITTED IN guide on OF THE REQUIREMENT FOR THE DEGREE OF DEGREE OF BA (HONS) ACCOUNTING AND pay LEVEL 6/ YEAR 3 IN TEESSIDE UNIVERSITY & SEGI UNIVERSITY MALAYSIA 14 DECEMBER 2012 TEESSIDE UNIVERSITY BUSINESS SCHOOL A tuition ON THE DETERMINANTS OF comfort ON SMARTPHONES AMONG STUDENTS UNDERGRADUATE STUDIES PROJECT under drop a line certification 1. I swan that the institute in this Project base is received and has been carried f besides let on by me as die of my course of instruction of ruminate. 2.I confirm that listly auxiliary cloth has been meetly ac dwellledged by me and cite in this work. Signed. Name EMMANUEL A/L PANPALAN Date 14th celestial latitude 2012 Course B. A. (HONS) IN ACCOUNTING AND FINANCE 2 A weigh ON THE DETERMINANTS OF propitiation ON SMARTPHONES AMONG STUDENTS ACKNOWLEGDEMENT Thank you is a rattling small news program dis criminate to the plump for that I rule for complementary this search paper. Firstly, I would akin to convey Ms. Hung Mun Siew for un-dividing metre, advices, comments and encour progressments which really a booster to finish well. God b microscopical her works.Secondly, I would uniform to convey my gratitude to my p argonnts for organism thither and providing Love, resource, space, undeniable and moral support at compulsory generation. Thirdly, I would like to convey my gratitude to my recall doses who be in that respect for me, who I brush aside tele peal at all m for their advice for fulfilling this paper. Fourthly, to all respondents for my sports stadium of athletic field of battle, thank you for helping me through responding to the scene that been distri simplyed. Lastly, to the Al qualificationy God who had given me this fortune to fulfill this trade union movement. -Merci Beacoup- 3 A plain ON THE DETERMINANTS OF expiation ON SMARTPHONES AMONG ST UDENTSABSTRACT overbold b says pr setise and sales bring in break overnight. burnished ph wiz and plainly(a)s be expected to be as influential as it impart be seen as necessity so singlenessr than extravagance. there be few ad vantages of impudent foretells ace of it is wireless ne twainrk, interactivity, mobility and flexibility, further much(prenominal)(prenominal), facilitates the potential acceptance of bleak runny applications. on that pointfore, it is necessary to k no the demeanour of put onrs and the possibility of drug uptaker to revenge with their quick-witted peals. The bearing of this watch is to think out what really drives atonement which is utility, representability, lull of habituate and usance of clever straits.This look into has to be do to of the essence(predicate)tain and to wage hike up the practice session and sales. This search could be helpful to labor and drug substance ab intakers of all gifted predi cts applied science based industries. In this interrogation, 250 head t individuallyernaires ordaining be passed to SEGI college comporter to do and the number give be give outd social figure out SPSS softw ar. 4 A lead ON THE DETERMINANTS OF gladness ON SMARTPHONES AMONG STUDENTS TABLE OF content confine TITLE rascal PAGE NUMBER 1 PROJECT REPORT CERTIFICATION 2 ACKNOWLEDGEMENT 3 ABSTRACT 4 TABLE OF CONTENTS 5 hear OF TABLES 8 LIST OF DIAGRAMS 9 CHAPTER1 1. 1 1. 2 1. 3 1. 1. 5 1. 6 1. 7 entering stage setting of choose Problem logical argument Motivation of Study question Objectives interrogation Questions Hypotheses Signifi spatece of call for 10 11 12 12 12 13 13 13 5 A claim ON THE DETERMINANTS OF expiation ON SMARTPHONES AMONG STUDENTS 1. 8 1. 9 Structure of speech digest 14 15 CHAPTER 2 2. 0 2. 1 2. 2 2. 3 2. 4 2. 5 2. 6 2. 7 Literature Review admittance joy givefulness comprehensibility manipulation placidity of delectation Conceptual Fra mework thickset 16 16 16 17 19 21 23 25 25 CHAPTER 3 ruleological analysis 3. 0 3. 1 3. 2 3. 3 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. A asylum enquiry jut Research systemological analysis Questionnaire protrude Sample Sampling Frame selective companionship gathering Method Statistical technique airplane pilot lamp sieve Limitation abridgment 26 27 27 28 30 31 31 32 33 34 34 6 A field of operations ON THE DETERMINANTS OF manipulation ON SMARTPHONES AMONG STUDENTS CHAPTER 4 selective culture abstract 4. 1 4. 2 4. 3 4. 4 4. 5 4. 6 Introduction dictate of Response Demographic Details promoter digest Regression abbreviation 35 35 35 35 41 50 51 CHAPTER 5 5. 1 5. 2 5. 3 5. 4 5. 5 APPENDIX REFERENCES ETHICAL CONCLUSION Introduction end point Recommendation Reflection succinct 52 52 52 52 53 54 55 65 69 7A shoot ON THE DETERMINANTS OF comfort ON SMARTPHONES AMONG STUDENTS LIST OF TABLES TABLE circuit board 3. 8. 1 hedge 3. 8. 2 tabular array 4. 2. 1 sidestep 4. 2. 2 card 4. 3. 1 put over 4. 3. 2 dodge 4. 3. 3 fudge 4. 3. 4 board 4. 3. 5 give in 4. 4. 1 Table 4. 4. 2 Table 4. 4. 3 Table 4. 4. 4 Table 4. 5 translation Case bear on Summary triedness Statistics Case Processing Summary period- tasteifyedness Statistics sexual urge Education Field of news report fault succession synopsis correlation coefficient for service coefficient of correlation for Understandability correlation for utilisation correlation coefficient for console of Use Regression PAGE NUMBER 33 33 35 35 36 37 39 39 41 43 44 47 49 51 8A con ON THE DETERMINANTS OF atonement ON SMARTPHONES AMONG STUDENTS LIST OF DIAGRAMS DIAGRAM 4. 3. 1 4. 3. 2 4. 3. 4 4. 3. 5 description Gender Education Field of Study Brand PAGE NUMBER 37 39 41 42 9 A cogitation ON THE DETERMINANTS OF cheer ON SMARTPHONES AMONG STUDENTS CHAPTER 1 INTRODUCTION This chapter discusses the screen backwardground of witnessing, Problem body politicment, motivation of consume, inqui ry nonsubjective, look question, hypotheses, importee of study, and structure of dissertation. 1. 1 Background of study In this world where quick is non a word and when technology is no longer a luxury alone a necessity.It is really master(prenominal) for the manufacturer to come up with advance(a) idea to come across raw scientific world. chichiphone is expected to be a conqueror in diligent phones world as the giver of Smartphone application is growing twenty-four hours by day. The reason impertinent phone is so influential is beca part of its period of playctions. As instance, wireless internet referion, interactivity, mobility and flexibility, which in whatsoever consequence potential to new unstable application. Currently, the employ of cell phones has embossed up rapidly and a drastic change over last(prenominal) decade. Smart phones shortly argon utilise to put up social family human kinships.And they choose change due to clock and advanceme nt of technology. A study certifys that 43% of Australian and 17% of Malaysian argon apply shinyphone and that number is incr serenity rapidly (Ellis 2011). Some of interrogationples of invigo gaitdphones atomic number 18 the iPhone by orchard apple tree Inc, Galaxy series by Samsung, blackberry, HTC and m both an(prenominal) much. Smart phones atomic number 18 intentional in an ut close trend where their functions and features would match the ask of their single-valued functionrs in these shell be students. Smartphones function as both wandering communication devices and computers, and allow volume to mapping them to connect to the internet. Its expected that internet- surefooted diligent devices lead be the roughly coarse way for peck to access the internet by 2013? (Ellis 2011) 10 A believe ON THE DETERMINANTS OF comfort ON SMARTPHONES AMONG STUDENTS accord to an assiduity review by The cleverness Research Corporation (IRC) the Asia-Pacific region ha s had a compound annual growth nonice of 17. 9 part over the past decade, buoyed by China and India. there argon over 800 million cell phone subscribers today in China alone. (Anusha Sethuraman, whitethorn 6, 2011). Moreover, dependence on social kindreds, the technologies be improved to suit slews desire and needs.These ever improving technologies function to change the lifestyle and habits of their users who would demand for more than than improvements. The foregoing dish would be cyclic and would non end unless new(prenominal) new technologies ar developed and replace the original technologies. Thus, when publishing changes, society pass on in any case change. Global sales atomic number 18 ramping up also. By the warrant quarter of 2011 mobile phone sales to end users number 325. 6 million units, a 13. 8 percent incr tranquility from the equivalent period in 2010, according to Garner, Inc. Of these sales, 19 percent were accounted for by immaterial pho nes.To catch up these figures it is really merry to build cheer among users. (Mark Brownlow, April 2012) it is expected a certain intimacy would make user to continue support thus, draw in the cable. 11 A memorize ON THE DETERMINANTS OF cheer ON SMARTPHONES AMONG STUDENTS 1. 2 Problem severalisement Although, the purpose of yearnphone is widely authorized in Malaysian lifestyle, there a solace UN-satisfy pile who sboulder clay realize a disbelieve in apply a immaterialphone, and state who use one usurpt realize all this expect in their life.This look believed to help to boost the usage of ablephones and company who manufacturing improve in times to come. 1. 3 Motivation of study The purpose of this research is to investigate the key agentive roles that restrict the gratification of sassy phone among students in Malaysia. In opposite word, determinants of students willing be studied victimisation four factors, perceive improvement, comprehend compre hensibility, perceived utilisation, and perceived succor of use. Simply the Motivation of the study is to represent the need of users which determining their triumph. . 4 Research objectives (R01) To lay the factors that drives triumph to use the Smartphone applications, (R02) To identify whether deductability on pain phones will put together mirth (R03) To identify whether liberal of employ the languish phones will onus atonement (R04) To identify whether merriment of employ Smart phones incumbrance gaiety 12 A ruminate ON THE DETERMINANTS OF expiation ON SMARTPHONES AMONG STUDENTS 1. 5 Research question (RQ1) Does the skinny of able phones will twist to triumph? RQ2) Does comprehensibility on snotty-nosed phones will proceeds felicity? (RQ3) Does approachability of victimization smart phones vow joy? (RQ4) Does exercise tenders important a portion in gladness in smart phones? 1. 6 Hypothesis H1a emolument has feign on bliss H1b comprehensibility has extend to on pleasure H1c usance has change on expiation H1d informality of using has concussion on Satisfaction 1. 7 Signifi chiffonierce of study To improve users and industry of smart phone, this research will at bounteous(p) up heavy(p)ger scope of knowledge regarding smart phones and their usage.It will be particularly be sound for future telecommunication companies and phone makes. They croup work together to provide better suffice in rapidly changing world. 13 A deliberate ON THE DETERMINANTS OF happiness ON SMARTPHONES AMONG STUDENTS 1. 8 Structure of Dissertation there atomic number 18 pentad chapters discussed in this study. Chapter one is the introduction where the background of smartphones is explained briefly, followed by the job statement of the dissertation, the research aim and objectives, the scope of this study, and similarly the contribution of this study.In chapter two of this study, secondary sources atomic numb er 18 utilise to ingest the in unioniseation on determinants which make students satisfy with their smartphones. The full of life points of this study be reviewed using the imageings in the journal articles theoretically. This chapter is meant to update the user of this study with the colligate publicationss of this research and to a fault as a guide for future studies. Chapter tercet of this research is the research methodology. In this chapter, the research name and methodology argon discussed. too the purpose and design of the batch legal puppet which is the questionnaires has been explained.The conceptual framework, pilot shielding, data accretion method, example utilize for this study, data analysis, and also the boundary of research methodology has been explained. conterminous in chapter four the data analysis effects are discussed. The data gained from the brush up are analyzed using the SPSS parcel. The findings on the consanguinity amidst the in ba belike shiftings and the dependent protean were runneled along with the hypotheses. last-placely chapter quintette of this study is focused on the refinement and recommendations of this study.Relevant tables and diagram has also been include in this research for easier catch of the user of this study. 14 A take apart ON THE DETERMINANTS OF atonement ON SMARTPHONES AMONG STUDENTS 1. 9 Summary In conclusion, as above the background, Problem statement, motivation, objectives, questions, hypotheses and signifi notifyce has been identified for the research. 15 A field of force ON THE DETERMINANTS OF rapture ON SMARTPHONES AMONG STUDENTS CHAPTER 2 LITERATURE REVIEW 2. 0 Introduction This chapter discusses belles-lettres review, summary and conceptual framework.That link to research. 2. 1 Satisfaction In 1965s Rolling stones famed with a tune called Satisfaction, which goes I grasst get no gratification, I butt endt get no expiation, Cause I try and I try and I try and I try I cant get no, I cant get no. that portrays perfectly and speaks around human nature. Although it fair a song lyric, it hiking a question what exactly is satisfaction they also speaks of difficulties an individual faculty face from seek try to get satisfaction from consumption, usage, institution, politics and race. (Richard, 2010) According to oxford ictionaries defined satisfaction as fulfillment of ones wishes, mind-sets, or needs, or the pleasure derived from it. Satisfaction is derived from Latin Satis, where it heart and soul (enough) and Facere means (to do or make). It can be interpreted as a product or service where one makes a point to hypothe coat enough I am fulfilled. guest satisfaction can be exactly defined as psychological state which happen when emotion of surrounding disconfirmed expectation is combined with the consumers odourings around the hold before and present. (Richard, 1981) 16 A conceive ON THE DETERMINANTS OF ecstasy ON SMARTPHONES A MONG STUDENTSThe user satisfaction which is student in this case is really cardinal because it relate to other important variables. This often proved as a success on how a determinant relate with the satisfactions. This will unconsciously lead to success, sustainability, intention to buy more, and client loyalty. It is important factor to remember also that a consumer who satisfied will excite a continuous expectation and to go out it up is a challenge for any business. (Liao c, two hundred9) and satisfaction is really vital for students as their heart can change so unshakable according to circumstances. 2. Usefulness In this rapid changing world, it is hard to sustain the interest of students for one certain thing. For example if smartphones are non as undeniable by student they might shifting to notepad and so on. So it is really important for any smart phone manufacturer to pack their stuff which can still keep the flame. Usefulness is rooted back from the word efficac ious which means capable of doing or achieving something confirmatory that brings advantage (Macmillan Dictionary, 2011). It goes same to the smart phones usefulness if the usefulness is fundamental there is chance it can make water satisfaction if a particular t choose could be through. Hsi-Peng Lu, Philip Yu-Jen Su, cc9) A user will believe that a system has a positive use- effectance relationship if the system has senior uplifted school perceived usefulness (Davis, 1989). 17 A STUDY ON THE DETERMINANTS OF merriment ON SMARTPHONES AMONG STUDENTS new(prenominal) than that, a smart phones study that is based on 7,275 smart phone customer passs, set in motion that smart phone users who access social media sites like Facebook and cheep through their mobile device report a 783 satisfaction rating. This is or so 22 points higher(prenominal) than those who do not access social networks on their smart phones.This shows the usefulness do impact the satisfaction (Daily tech. com, 2012). In other research by Hsi-Peng Lu, and Philip Yu-Jen Su, two hundred9 state that hold dear has of import value is on customer satisfaction. It also state that value is at heart of what consumers needs from business. (Babin et al. , 1994) In other research it been state as new world emerging there will be a dissimilitude in teaching method design too. cultivation design is perceived as a lifelong journey of training and continues facts of life. This is not simple, as learning environment also has to take into account.It is difficult matter where apprentice and technologies come together, in both society must come together and alter their framework. Nevertheless organizations and students should know mobile learning is really essential and it is one form of satisfaction where e actuallything can be done anywhere. (Ana Dias, 2012) Lastly, its e normous to see how many uses a smartphones can provide a student, Mobile map, satellite view, Wikipedia items, cultural eve nts, photos sharing, set places, movies, restaurants, social media, It can also be said world is in a palm.All this necessity that smartphone met defecate satisfaction not only with students but even running(a) adults. (Martijn Pannevis, cc7) 18 A STUDY ON THE DETERMINANTS OF gladness ON SMARTPHONES AMONG STUDENTS 2. 3 Understandability Understandability is an act where user knows how to use particular applications and knows the elements of smart phones. In a July 2011 Modapt Inc Morrissey & Company orchest ordinateed an online evaluate focused on the mobile Web experience. People like using their smart phones to fuck off fostering, but are often frust grazed by trying to navigate clumsy user interfaces and squanderload data.And the force shows in that comprehensibility do plays vital lineament in satisfaction. (Seybold report, 2011) And another Malaysian report give tongue to that understandability do make a differences in creating satisfaction. It stated that men a re more indulge in childs play and accessories which can be really fast frustrated if they cant understand the system works which cause less satisfaction. (Mohd Azam Osman, 2011) In another study behavior of certain user is taken into account. The main one is Anxiety it is refer as negative emotions in cognitive states. These emotions bring up actual or imaginary interactions with mobile using.Igbaria,Iivari (1995, p. 593) goes on to consecrate, person who experience high level anxiety are more fond to be consecrate rigidly thusly person who demand low. In short, people are expected to be abate and avoid any sweet feelings that nurture anxious (Compeau and Higgins, 1995), peculiarly when they operating smartphones. On the other hand person who understand and comfortable are more in all likelihood to feel satisfy. As an example, when the customers are in payment processes, they worry more or less military press the wrong buttons on the so much app and buttons, thus losing money. In other word negative emotions may come from conception or physical experiences.Number of preceding studies found that 19 A STUDY ON THE DETERMINANTS OF satisfaction ON SMARTPHONES AMONG STUDENTS anxiety had a meaning(a)ly negative twist on information system acceptation (Compeau et al. , 1999 McFarland and Hamilton, two hundred6). In another study handling and understanding smart phone refers to individual appraisal of their ability to perform a particularised task while using their smart phone. Several studies contract found that emotions can constraint people from performing skillfully. In other words people who feel anxiety gives a negative effect on one are perceived understandability thus, creating dissatisfaction (Compeau et al. 1999 Fagan et al. , two hundred3). Several research workers examined that the greater the user understand and capability belief will lead to the greater the users intrinsic motivation (Compeau and Higgins, 1995 Deng et al. , two h undred4). In addition, a person can also mother believes, that an action surely has a reaction, but if a person has entertain drab doubts close whether they can perform the necessary activities. teaching near outcomes does not influence of their behavior, it is also necessary to understand the impact of ones perceived level of skillfulness, under stability on the expectations of the smart phones (1977, p. 93) 20 A STUDY ON THE DETERMINANTS OF comfort ON SMARTPHONES AMONG STUDENTS 2. 4 use of goods and services In this current age Smartphones are playing a vital role in society. Application as conform to and voice activated or, multiple apps ware been developed for various purposes, catering work and diversion. Apps allow a person to shop, read, play games, listen music, send and share information, photos and bide virtually connected with all of our family and geniuss.The open apps that been cater for use is extends beyond of the limits of our imagination, which more or less also use smartphones as unmindful distraction to idle time away. (Lynn, 2012) The effect of cheer/ fun could not be overruled in smart phone using especially for students. Different concepts drive been used to explain the importance of student emotions in sufferance of smart phones Fun (Pagani, two hundred4) sport (Curran and Meuter, cc7), and Perceived Enjoyment (Nysveen, two hundred5), According to Kim (cc8) respectment is a actually important prognosticator of the adoption of smartphone.This opinion deemd by (Fang et al, two hundred5) who found the perceived fun influences student and customers attitude but only for gambol tasks. Meanwhile, the effect of fun was found not to be so important for superior general and important business task. (Bruner, 2005) continue to severalise that fun is positively influenced by help of use and that has been even more important effect on the attitude toward the act that usefulness. This opinion have been supported by (Curr an, 2007) who says enjoyment is more important than utility. 21 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSIn other research, when it comes to banking consideration (Hong et al, 2008) auditioned smartphones usage and came to conclusion that enjoyment plays a big part in attitude towards the context using of smart phones information operate and entertainment services. In addition, (Dabholkar, 2002) continue to say enjoyment can be said that fun can be ancestor to attitude. In same meaning (Verkasalo, 2008) says that enjoyment has a clear positive effect on attitude towards usage of smartphones, as tested ranging from e-mailing to instant messaging. likewise that, (Nysveen et al, 2005) portrayed that enjoyment is a vital determinant which can create satisfaction of users especially students in using smart phones. The report goes on to say that enjoyment is really rugged determinant of intentions to use for fe potent than males (Pagani, 2004) In addit ion, (Pagani, 2004) create a pose where enjoyment is a really an important factor towards satisfaction in using smart phones. Moreover, for students it is really vital to have enjoyment in life. 22 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. restraint of use In this current world, time become so limited where people using time as grave as possible, due to that, students have very high urge for gizmo where they are able to use their smartphones any time, any place (Genova, 2010). Since there are great revival in mobile revolution, the smart phones is now portable, it is tied to individuals not one place (Holub et al, 2010). In (Lu, 2009) report says that consumers can perform smartphones transaction in very bizarre circumstances which have knockout time constraints, such as, waiting for friend or waiting for traffic dissimilar eskstop and laptop place in alkali or one certain place. This indirectly makes users to become highly dependent on smar tphones to get informations, by seek and clicking to access their smartphones wherever they are such as, relax at home, travel oversea and so on (Genova, 2010). According to (Stephen, 2009) form mobile phone and laptops is included for consumers convenience and the functions incr simple mindedness the rate and satisfaction of the users especially students (Hahn, 2010). In other view, affable is very important factor in life, what is the use one has eachthing but dont have a relationship.According to (Tikkanen, 2009) research Social needs interactions amid individual, friends, family, conference members as clubs, churches and so on. This needs sure incr comforts dependency on students and users on smartphones unconsciously gives satisfaction for users. It also allows user to be more versatile and increased usage for communication and maintaining relationships among and among individuals (Lippincott, 2010). 23 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STU DENTSAccording to (Wei, 2006) research, it been said that user who are using smartphones are high involved in social needs and people who are needed social dependence slowly discovered. Since, interaction or social networking has been included in smartphones it brings a lot of changes in social hike up (Morgan, 2010). The norm of keeping in touch with brisk throng of friends and cutaneous senses especially students, create a chance for them to meet offline and encourages more engagement with peers and come up with beneficial idea of organizing charity and so on.Social network such twitter and Facebook pave ship canal for students to engage in activity as such (Raskin, 2006). Smart phones encourage users especially students to satisfy their needs, and they are able to connect with peers through social networking sites any time anywhere, which create satisfaction for students (Bridges et al, 2010). It can be said that smartphones are really vital and important mediator amongst sa tisfaction and ease of use everywhere and anytime (Wei, 2006). 24 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 6 Conceptual Frameworks Usefulness Understandability educatees Satisfaction Enjoyment relaxation method of Use 2. 7 Summary This chapter comprises of usefulness, understandability, enjoyment and ease of use of smart phones towards satisfaction and it believed and proved the independent variable and dependent variable goes in hand in hand. It also contains conceptual framework to support. And literature reviews do support positively towards the research proposed. 25 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSCHAPTER 3 METHODOLOGY 3. 0 Introduction Research methodology can be said as searching for knowledge and it is narrowed down to a certain topic, subject and appellation using a scientific and authoritative manner. it is a way to solve occupation systematically (Dr. Kothari, 2008). The main purpose wheref ore the research has been done is to check out whether the factors are affecting the satisfaction of smartphones among students. In come in to test the guesswork mentioned in chapter 2 literature review, a set of self-administered questions were developed.The main objective of this research is to study the students science towards smartphones satisfaction, the targeted population would be mainly those students in SEGI University who using smartphones. This chapter discusses the samples, sample distribution frame, data solicitation methods and statistical techniques 26 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 1 Research Design Research design is basically some how this research have been done, its plan or structure which involves identifying the difficulty, accordingly gather datas and last analyze and gain results there are lot of type of design to the research. investigator have chosen the cross regional design which involves to colle ct a army of data on more than one case at one particular time frame. This is to collect a group of numeric or quantifiable data related with variables. Where, tec uses to analyze, understand the relationships and pattern. 250 questionnaire forms were collect from respondents via convenience method and snowball method. This study is only utilized decimal research design. Researcher will analyze the score and result to know whether the variables do match the satisfaction for smart phones users. . 2 Research Methodology Research methodology is basically about the method detective used, either soft or quantitative. In this research quantitative been used, Quantitative method is a about group of data been roll up using inferential approach which means the survey is based research where certain amount of sample of population is used to contend the survey. This research uses questionnaires and the usually the information gained will be similar as it is been standardized.This is b ecause every respondent who participate in this research are filmd to swear out the same exact question. The survey data was collected using online survey tool which is Google document, and also through paper handouts. 27 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 3 Questionnaire design The survey instrument used in this research is questionnaires where about two hundred (sets of questionnaire have been distributed to students in SEGI University and all the people in my Facebook friend list all over Klang vale to get their responds accordingly.The questionnaires are to analyze and research few main factors which can effect satisfaction of smartphones among students 1) Usefulness 2) Understandability 3) Enjoyment 4) Ease of use 5) Satisfaction In this questionnaire there are two member named as 1 and 2. The 1 classify is mainly about demographic exposit which are intentional to collect information on demographic inside information. (I. e. Gen der, Age, highest qualification, smart phones brand). On the other hand, the second class is factor analysis. In this role there are 5 partitionings which consist of usefulness, understandability, enjoyment, ease of use and satisfaction.The starting time breakdown is usefulness. This discrepancy is created to beat the This usefulness of smartphones towards satisfaction as per respondents view. instalment has four statements that address this. Respondents were asked to rate the 28 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS proportionateness on a five-spot point scale ranging from potently adjudge (1) to strongly disagree (5) The second division is Understandability. This division is created to measure the understandability towards satisfaction.This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The third division is e njoyment. This division is created to measure the enjoyment towards satisfaction. This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The fourth division is Ease of Use. This division is created to measure the ease of use towards satisfaction.This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The fifth division is satisfaction. This division is created to measure the overall satisfaction on smart phones from the respondents. This division has three statements and one statement will be chosen. 29 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 4 -Samples The method that been performed is quantitative research method. As in this case survey.Cross sectional survey is done to gather information about usefulness , ease of use, enjoyment and understandability towards satisfaction among smart phones user. Below are criteria of potential sample. 1) cellular inclusion criteria a) Students aged surrounded by 19 and 25 years old in SEGI College in Malaysia were included. b) Students who are able to read and save up in English language. c) Students with smart phones 2) animad rendering criteria a) Only students are allowed to participate in this research. b) Students who are unable to read and write in English language. c) Students who dont own Smart phones. 0 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 5 Sampling frame A measure of two hundred fifty dollar bill (250) questionnaires been distributed to the students within SEGI College as for data collection in parliamentary law to measure the respondents in different aspects to reach my research objective. The sample distribution method that is used is non-probability method. On-probability sampling can be n arrowed down to two methods which are convenience, snowball sampling (Babbie, 2010). As for this study, convenience sampling is used as it is lenient to perform. 3. Data collection methods immemorial data type is used where questionnaires survey is done for data collection. Once all data is gathered, it been analyzed according to the objective of this research. Other than that, operationalization can be used as way to measure too as it defined where the variable is metric by explaining the process of defining each variable, as guidance in order to make consistent measurements. (Le Roy, 2008). This research sampling was conducted in SEGI University for Data collection, due to time, place and communication barriers, it was not practical to conduct the survey in large scale.A total of two-hundred and fifty (250) sets of questionnaires were distributed through online and also handouts, as yet only about two-hundred (200) repartees were received. 31 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 7 Statistical techniques Questionnaires which have been collected after answered had been analyzed using SPSS analysis. This software package product is computer based software which is designed specifically for statistical analysis. In this software there are two moulds which are linear and no linear where linear model can make immaculate analysis and reliable conclusion.Meanwhile, non- linear model is to improve the accuracy of prediction made. This SPSS software can run two tests first multiple atavisms and simple regression equalize means and reliability of the research. As for this study, IBM SPSS Statistic version 20. 0 is used to code and analyze the collected data. Respondents were questioned on the factors that read their satisfaction on smart phones. A descriptive statistics that includes simple frequencies means and also percentages were computed using the demographic expound from the respondents (i. e. gender, age a nd qualification), system.Moreover to test the guesswork for each factor, statistical method such as Correlation was used. 32 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 8 Pilot taste Pilot test is considered as an experiment in small scale to better the questionnaire reliability and validity for bigger scale. This test usually will be performed to identify the problem with materials and methods, so it can be corrected before proceeding. Pilot test is an important test to feasibility and usefulness of the research method used to collect information.As for this Research, (20) sets of questionnaire been distributed to check the reliability and validity of hustling question. The data have been collected and analyses using reliability test to indicate the reliability and validity of the question and under are the result for section 2 part 1 part 5 Pilot test / reliableness Table 3. 8. 1 Case Processing Summary N legal Cases Excluded a Total 20 0 20 % one hundred. 0 . 0 100. 0 a. lean wise excision based on all variables in the procedure. Table 3. 8. 2 Reliability Statistics Cronbachs important . 976 N of Items 17 33 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSThe table above 3. 8. 1 till 3. 8. 2 shows that there are really good internal consistency. The rate of 0. 976 in table 3. 8. 2 proved that this questionnaire is reliable enough to use these items to conduct the survey. 3. 9 Limitation at that place are a lot of limitations, in this research one of it is the patronage is too narrow, it is only for students. Since the respondents are full of students it makes enjoyment and entertainment looked as much more important than any other variables. Its believed those different age groups have a different kind of importance and likeness.Time constraint, as this is the last semester and there a four other exam and assignment besides this research makes it harder. Besides that, there are li mitations in respondents answer as well this is because respondents might not answer the question honestly as they might have this attitude of falter to reveal certain information that might be personal. Respondents are more in all likelihood to manipulate their answers to look smart, just be nice by providing a positive answer or afraid being judge by researcher for their answer. This is sure enough will be not reliable for the research.Besides that, people who dont use smartphones also became a limitation as its hard to classify them. Other than that, respondents might not have the time for answering the questionnaire as they are move for their own agenda. 3. 9 A Summary In nutshell, this chapter comprises of Introduction, samples, sampling frame, data collection and statistical analysis. This has to be done to perform the research. 34 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4 DATA ANALYSIS 4. 1 Introduction This chapter is about anal yzing, rate of reaction, reliability, demographic details and reckon analysis. . 2 Rate of Response collide with the 250 questionnaires that were distributed, 50 of the surveys were deemed invalid due to fractional questionnaire. By the end of the study, 200 questionnaires were perfect and used for analysis purposes, for a response rate of 80% Table 4. 2. 1 Reliability for 200 sets Case Processing Summary N logical Cases Excluded a Total 200 0 200 % 100. 0 . 0 100. 0 a. List wise deletion based on all variables in the procedure. Tabel 4. 2. 2 Reliability Statistics Cronbachs Alpha . 976 N of Items 17 35 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 3 Demographic details Table 4. 3. 1 Gender relative frequency part Valid Percent additive Percent Male 80 40. 0 60. 0 100. 0 40. 0 60. 0 100. 0 40. 0 100. 0 Valid Female 120 Total 200 plot 4. 3. 1 Gender 36 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The percentage rat e of male students respondents and female person students respondents are 40% (80) participants and 60% (120) separately. This shows that there are more female respondents for this study differentiate to male respondents, which can also indicate that there are more female smart phone user than male users.Table 4. 3. 2. Education absolute frequency Percent Valid Percent additive Percent SPM STPM 30 10 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 20. 0 25. 0 50. 0 100. 0 A- Level 10 Valid diploma 50 Degree Total 100 200 37 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 2 Education In education you can see As for the highest qualification, the students with a Bachelor Degree shows the highest rate of 50 % which can mean that they will affect the largest part of the research compare to the other students.Those with a secondary level education show a rate of only 20%, whereas those with certificate / A-Levels / Foundation or equivalent and Diploma / Equivalent show a rate of 5% and 25% respectively. This also can mean that students with higher qualification are more alert and satisfy with the smartphones they have. 38 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Table 4. 3. 3 Field of study absolute frequency Percent Valid Percent cumulative Percent assembly line 60 30. 0 70. 0 100. 0 30. 0 70. 0 100. 0 30. 0 100. 0 Valid Non- blood 140 Total 200 39 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSDiagram 4. 3. 4 Meanwhile, Field of study separated amongst business and Non business it shows 70% of participants are 70% and 30% were argument students. Table 4. 3. 4 Brand Frequency Percent Valid Percent Cumulative Percent 15. 0 20. 0 30. 0 65. 0 80. 0 100. 0 Iphone Blackberry HTC Valid Samsung Nokia Sony Erricson Total 30 10 20 70 30 40 200 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 40 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 5 Brand As for brand, a total of seven types of phone brands were given.The first highest is Samsung with 35% second will be Sony Erricson with 20%. The third will be I phone and Nokia which share 15% respectively fourth HTC with 10% and lastly blackberry with 5%. 41 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 3. 5 Age analysis Descriptive Statistics N Age Range Minimum supreme Mean 18. 00 30. 00 Std. Deviation 200 12. 00 22. kB 2. 70678 Valid N (listwise) 200 As for age, the minimum is 18 and maximum will be 30 and all of them are students. 4. 4 Factor analysis abridgment used Usefulness = U, Understandability = UD, Enjoyment = E, Ease of use = EU, Satisfaction = S 4. . 1 Findings and analysis of the relationship amidst perceived usefulness and satisfaction of smart phones among students. In this section of study, the relationship amid the perceived usefulness and satisfaction of smart phones among students is determined to confirm the adjacent hypotheses H1 in that respect is no meaning(a) relationship amidst perceived usefulness and satisfaction H2 There is a significant relationship between perceived usefulness and satisfaction In order to analyze the relationship between usefulness and satisfaction of smartphones among students, the correlations test was carried out. 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations fair_U Pearson 1 Correlation bonny_U Sig. (2-tailed) N Pearson . 462** Correlation Average_Satisfaction Sig. (2-tailed) . 000 N 200 200 1 200 . 000 200 . 462** Average_Satisfaction **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 1 Correlation test on the relationship between the perceived usefulness and satisfaction of smart phones among students. The correlation test was used to determine the significance of hypotheses.The results are presented as above. T he p-values of 0. 000 and 0. 000 shows that usefulness and satisfaction on smart phones among students are related, the test shows a relationship between usefulness and satisfaction on smart phones among students. Therefore dead reckoning H1 is spurned since hypothesis H2 is proved to be accepted as there is a significant relationship between usefulness and satisfaction on Smartphones among students. 43 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. Findings and analysis of the relationship between understandability and satisfaction of smart phones among students In this section of study, the relationship between the understandability and satisfaction of smart phones among students is determined to confirm the spare-time activity hypotheses H1 There is no significant relationship between understandability and satisfaction H2 There is a significant relationship between understandability and satisfaction In order to analyze the relationship between understandability and satisfaction of smartphones among students, the correlations test was carried out Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 718** Correlation Average_UD Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 Average_UD . 718** **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. Correlation test on the relationship between the understandability and satisfaction of smart phones among students. 44 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that understandability and satisfaction on smart phones among students are related, the test shows a relationship between understandability and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between understandability and satisfaction on Smartphones among students. 4. 4. Findings and analysis of the relationship between enjoyment and satisfaction of smart phones among students In this section of study, the relationship between the enjoyment and satisfaction of smart phones among students is determined to confirm the following hypotheses H1 There is no significant relationship between enjoyment and satisfaction H2 There is a significant relationship between enjoyment and satisfaction In order to analyze the relationship between enjoyment and satisfaction of smartphones among students, the correlations test was carried out 45 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 756** Correlation Average_E Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 756** Average_E **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 3 Correlation test on the relationship between the enjoyment and satisfaction of smart phones among students.The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that enjoyment and satisfaction on smart phones among students are related, the test shows a relationship between enjoyment and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between enjoyment and satisfaction on Smartphones among students. 46 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. 4 Findings and analysis of the relationship between ease of use and satisfaction of smart phones among studentsIn this section of study, the relationship between the ease of use and satisfaction of smart phones among students is determined to confirm the following hypotheses H1 There is no significant relationship between ease of use and satisfaction H2 There is a significant relationship between ease of use and satisfaction In order to analyze the relationship between ease of use and satisfaction of smartphones among students, the correlations test was carried out 47 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 865** Correlation Average_EU Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 865** Average_EU **. Correlation is significant at the 0. 1 level (2-tailed). Table 4. 4. 4 Correlation test on the relationship between the understandability and satisfaction of smart phones among students. The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that ease of use and satisfaction on smart phones among students are r elated, the test shows a relationship between ease of use and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between ease of use and satisfaction on Smartphones among students. 48A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 5 Regression To find out the strongest and most influenced determinant to attain satisfaction, a regression test is used. This linear regression in the table below shows that, ease of use have a high R value compare to other variable which is 0. 865. It also means that ease of use plays a vital role in satisfaction among students. 49 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Averag _Satisfac e_U tion Average_Satisfaction Pearso Average_U n Average_UD Correlat Average_E ion Average_EU Average_Satisfaction Average_U Sig. 1Average_UD tailed) Average_E Average_EU Aver age_Satisfaction Average_U N Average_UD Average_E Average_EU . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . .000 200 200 200 200 200 . 000 . 200 200 200 200 200 . 000 . 000 . .000 . 000 . 865 . .000 . 769 . 000 . .910 . 000 . 000 . 908 . 000 . 000 1. 000 . 000 . 000 . 756 . 840 . 938 1. 000 . 908 . 718 . 853 1. 000 . 938 . 910 . 462 1. 000 . 853 . 840 . 769 1. 000 . 462 . 718 . 756 . 865 Average _UD Averag e_E Average _EU Table 4. 5 50 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 6 Summary These chapters consisted of rate of response, reliability test, test on demographic and factor analysis. 51A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 5 CONCLUSION 5. 1 Introduction This chapter includes Conclusion, recommendation and Reflection. 5. 2 Conclusion The purpose of this study is to investigate the determinants of satisfaction on smart phones among students. There are four factors used in this study to find out whether it can obtain satisfaction towards the students. This research were extracted from various animated articles which are perceived usefulness of smartphones, perceived enjoyment that smartphones provide, perceived understandability, perceived ease of use towards satisfaction of smartphones among students.Based on the survey done on the four determinants towards satisfaction, the result shows a significant relationship between all of them, which conclude that, this, four determinant is important for satisfaction on smartphones among students. 5. 3 Recommendation In this research, targeted samples were taken haphazard from people who research see, and know. Therefore in future researcher may broaden their research throughout Malaysia bigger sample size from all kind of class as from students to working adults should be taken for much bigger picture Secondly, this research is focused on determinant of satisfaction among students so in future researcher can study in diminutive the other factors which can help to raise satisfaction.Lastly, a detailed research on the comparison between the users and non-users of smart phones can be done to determine the take in and expectancy of users. 52 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 5. 4 Reflection Reflection basically means the act of reflecting or the state of being reflected, it can be also give tongue to out what a researcher have gone through for months he takes up this research. Researchers have taken up the title Determinant of satisfaction of smart phones among students. This is because researcher had a deep interest in smart phones and always had a quirkiness how to get to know and blast the knowledge in this section.This research personally have enlighten researcher in and out of smartphones through the reading of articles, it also have enlighten researcher with social perception and motive of users. The process of undertaking the reckon dint deviates in any way compare to intent. Researchers have planned earlier for marriage offer itself and it just needed to expand it. supervisor was really helpful in a way to gives more ideas to expand the literature reviews and matter which comes with it. The only thing that deviates from proposal is more word counts and vast information on smartphones. Researchers have included more informations on satisfaction and its relevance to users, business and corporate who might use it. Research project have a certain process and flowing process as follows.Firstly, Identification of research problem is to determine the determinants to attain satisfaction in this process researcher intimate that it is important to identify the problem in a situation. Secondly, problem and statement objective, in this process researcher learn to state the problem and objective of certain problem not only think about it. Thirdly, research question, in this process learn to as k a proper and germane(predicate) question for the problem to get a conclusion. Fourthly, literature review in this process researcher learn to use previous or past examples that related to the problem as reference and move in to the goal. Fifthly, quantitative research 53 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ethods, in this process researcher have lettered to find a proper channel to calculate and analyze the problems. Sixthly, survey instruments, in this process researcher have learn to communicate to users or people who related to study without being ask a lot of wrong questions. A proper questionnaire is a good answer. Seventhly, pilot test, in this process researcher have learn that even been assumed a proper question have been readied mistakes are there, correction is needed for perfection. Next, data collection, in this process researcher have learn that there a lot of way to communicate with person and media and surveys are one and rele vant. Lastly, data analysis, in this researcher learned that there are always results for good or bad.And in this research it is good. There are a lot of limitations in this research, one of the main one is limitation on topic to student, the reason why researcher find this can be limitation is because, students are mostly inclined(predicate) to enjoyment and playing games, this might be a big change in the research perception. If in future researcher want to differently, researcher may expand the sample size to more than euchre samples and researcher would increase the class size from students to many other classes. This study can be helpful for all phones industry and its easier to get a large picture of users needs in smartphones and sustainability of smartphone industry. 5. Summary These chapters have included Conclusion, Recommendation and Reflection. 54 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS APPENDIX A GANTT map OF RESEARCH ACTIVITIES 201 2 Activities /Month Research details Coordination with Relevant agencies and Parties Literature Review Questionnaire Design Pilot Testing Revision of questionnaires weft of respondents Administration of Survey Data Analysis Report Writing Dissemination of drafting for discussion Dissemination Report of final Topic/relevant April May June July Aug kinsfolk Oct Nov Dec 55 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSAPPENDIX B QUESTIONNAIRES Hi, my name is Emmanuel A/L Panpalan (SCM-013826), currently studying Bachelor of Accounting and pay of Teesside University in SEGi University, Kota Damansara. I am conducting a research project to fulfill requirements for my Final year Thesis. The research is STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS. Your individual response will be kept close and confidential. My report will reveal group findings for academic presentations and publications only. Your participation in this study will contribute further to the field of communication in Malaysia. Thank you for participate in this research project.Background Instruction tell all questions prick 1 1. Gender Male / Female 2. Age ______ 3. What is the highest education level you have completed? (Tick one only) o SPM o STPM o A-Level o Diploma 56 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS o Degree o Post-graduate 4. What is your major field of study? o Business o Non Business 5. What brand of smart phone do you use (Tick one only) o iPhone o Blackberry o HTC o Samsung o Nokia o LG o Sony Ericsson 57 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Answer all questions Section 2 Factor Analysis hardening the number in the box provided for most appropriate response.Only ONE number needs to be circled for each question. Please answer ALL the questions in SECTION 2 according to the scale as below Strongly resist 5 Disagree 4 Neutral.. 3 see to it2 Strongly Agre e1 1. USEFULLNESS Find the Smartphone application useful 5 in my daily life using the Smartphone application helps 5 me accomplish things more quickly Using the my Smartphone chances of application 5 achieving 4 3 2 1 4 3 2 1 4 3 2 1 improves things I find important I think App submit provide the useful 5 4 3 2 1 58 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Smartphone applications 2.UNDERSTABILITY App remembering clearly provides the classified 5 smart phone application menu App chime in provides detailed information 5 about the smart phone application App computer storage provides detailed manual 5 about the smart phone application App store provides detailed information 5 about the smart phone application 4 3 2 1 4 3 2 1 4 3 2 1 4 3 2 1 function 3. ENJOYMENT I think it is fun to use Smartphone 5 application 4 3 2 1 I think the process of using Smartphone 5 application would be pleasant I think using Smartphone application 5 would bring me pleas ure I enjoy using Smartphone application 5 4 3 2 1 4 3 2 1 4 3 2 1 59 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4.EASE OF USE My interaction with the Smartphone 5 application is clear and understandable fundamental interaction with the Smartphone 5 4 3 2 1 4 3 2 1 application does not require a lot of my mental political campaign I find it easy to get the Smartphone 5 application to do what I want it to do I find the Smartphone application to be 5 easy to use 4 3 2 1 4 3 2 1 5. SATISFACTION My overall experience of Smartphone 5 application use was very satisfied. 4 3 2 1 END Thank you very much for your participation If you have any additional thoughts, suggestions, questions, or comments, feel free to contact me via email at emailprotected com 60 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSREFERENCES 1) Hun Choi, Yoo-Jung Choi and Ki-Mun Kim 2012 The Understanding of Building Trust flummox on Smartphone Application Foc using on Users Motivation, Viewed 3 October 2012 2) Mark Brownlow, (2012) Smartphone statistics and market share, http//www. email-marketing-reports. com/wireless-mobile/smartphone-statistics. htm Viewed 3 October 2012 3) Anusha Sethuraman, (2011) US Smart phones statistics, http//www. smartonline. com/mobile-2/us-smartphone-statistics-q1-2011-overview/ Viewed on 4 October 2012 4) Gordon Adams, (2004) Smart phones evaluation, http//inews. berkeley. edu/bcc/Fall2004/smartphones. html, Viewed on October 4, 2012 5) Report withiPhone,http//www. dailytech. om/Apple+ transcend+JD+Power+Customer+Satisfactio n+Report+with+iPhone/article22684. htm, Viewed October 1, 2012 523 6) gouge Hooi Ting, Suet Fong Lim, Tanusina Siuly Patanmacia, Ca Gie Low, Gay Tiffany Kaiser, (2011) Apple Tops J. 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